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Google Analytics for OTT

What is today's standard for web analytics ? Google Analytics What is today's standard for OTT broadcast analytics ? There is none. Multiple vendors offer multiple solutions for analytics, with none in par with Google Analytics. Which protocol is OTT broadcast relying on ? OTT Broadcast is relying on HTTP(S) protocol, as it is also know as adaptive streaming. Why not use Google Analytics for OTT TV broadcast ? There's no reason to reinvent the...

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