Google Analytics for TV: TV audience measurement made easy
What is today’s standard for web analytics ?
What is today’s standard for OTT broadcast analytics ?
There is none. Multiple vendors offer multiple solutions for analytics, with none on par with Google Analytics.
Which protocol is OTT broadcast relying on ?
OTT Broadcast is relying on HTTP(S) protocol, as it is also known as adaptive streaming.
Why not use Google Analytics for OTT TV broadcast ?
There’s no reason to reinvent the wheel. That’s why OTTBroadcast not only provides logs for every TV channel broadcasted, but also Google Analytics. And because it’s a renowned analytics service, invoicing and ad tracking for server-side ad insertion are also based on Google Analytics.
Can I also use Google Analytics Real Time for TV ?
Absolutely. This is actually the best way to get insight about real time audience (channel, volume, geography, playlist variant, device)